Welcome To Citrus Group Pte Ltd

Unleashing Human Potential, One Business at a Time

A Personalized Approach to

Unleashing Human Potential

Purpose - The Beacon of Your Venture

Your company's mission is more than a statement. It's the goal your team strives to achieve, the problem they seek to solve. Start by aligning their development with your purpose for future business growth.

People - The Heartbeat of Your Business

Even the most talented can underperform without efficient processes. Start crafting well-defined workflows, aligning your team's growth, and blueprinting your human capital development plan.

Processes - The Engine of Your Success

The efficiency and effectiveness of your operations hinge on well-established processes. Start to refine and develop a process blueprint aligning with your business objectives and drive toward long-term success.

Employee Engagement Statics

Understanding What Affects Engagement

49 %

of employees DON'T agree that they have an opportunity for advancement in their companies.

49 %

of employees feel that they CAN'T  reach their full potential career growth in their companies. 

47 %

of employees DON'T understand the possible career paths for them in their companies. 

5000 +

Citrus has Empowered Over 5000 People in their professional roles, who are passionate about what they do.

Wanin Industries Pte Ltd

Businesses Invested In Managing Talent

Casey showed professionalism as a consultant and ensured that everything is in place to get certified. We are pleased with his services and will definitely engage him again for future projects.

Kerry Logistics Centre (Tampines) Pte Ltd

You Are Not Alone

Mr. Poon showed commitment and competence as a consultant by delivering on the scope of the project (CEO Framework) He will go the extra mile to get things done and ensure all recommended interventions are delivered on time.

Tong Jum Chew Pte Ltd

Brands Invested In Engaging Talents

Casey showed perseverance and is competent as a consultant by successfully fulfilling his obligations in the project on time. Effectively bilingual, he is able to gel well with both front-line staff and senior management.

Agape Connecting People Pte Ltd

Inspiring Growth with Engaging Education

From the moment Kee Chye Poon (Casey) steps into the training room, his energy and passion for teaching are palpable. He possesses an innate ability to connect with learners, creating a safe and engaging space where everyone feels valued and motivated to participate. His approachable demeanor and willingness to listen attentively to learners' needs make him an invaluable asset in facilitating their personal and professional growth.

Your Path to Unleashing Human Potential

Championing an Engaged Organisation Framework

Deep Diving Consultation
CEO Framework


We explore your organization, studying culture, goals, and hurdles to unlock hidden potential. 

Develop Framework 1
CEO Framework


Our team tailors a CEO Framework, syncing People, Processes, and Purpose for engagement. 

Semless Implentation -1
CEO Framework


We assist you, providing support and training for a smooth framework roll-out seamless and friction-free.

Support and Enhancement
CEO Framework


Post-implementation, we monitor progress, provide feedback, and fine-tune for success.
Brands Growing Their Businesses With Citrus Group

More Brands Coming On Board

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Let’s start Unleashing Human Potential..!

Citrus Group

We're more than an HR consultancy. Led by our dynamic founder, Casey Poon, we unlock growth through human potential, addressing your complex organizational challenges. Our mission?

" To shape YOUR BUSINESS growth by maximizing your most valuable resource – YOUR PEOPLE !''

We go beyond mere transformation. We envision a future where businesses thrive because of their people. Together, let's turn this vision into reality. With Citrus Group, we're unleashing human potential, one business at a time.

Unlock Potential, Foster Unity, and Propel Leadership

Elevating Your Organizational Growth

Leadership Coaching

Propel Leadership

Our Leadership Coaching Program empowers leaders to discover the best in themselves, fostering a high-performance culture in the organization.
Team Building

Foster Unity

Our Team-Building activities, curated by expert facilitators, drive cohesion and collaboration, building teams that work effectively together for shared success.
Why not

Choose the Best

Remember, we're not just transforming your human resources; we're helping you shape a future where your business flourishes through its people.

Complementary Employee Engagement Assessment

Citrus Group invites you to a 1-on-1 Complementary Employee Engagement Assessment discovery meeting with our business advisor to unlocking your organization's full potential.