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About Us

Unleashing Human Potential

One Business at a Time

At Citrus Group, we believe that the success of any business lies in its people. We aim to nurture and develop individual hidden potential to drive business growth. We're not just transforming your human resources; we collaborate partnership journey with you to shape a future where your business flourishes through its people.

Mission

Shaping Growth Through Human Potential.

Vision

Towards a Tomorrow Where Businesses Flourish Through Their People.

Values

"Empowering Growth"

We champion the development and success of our clients. By equipping businesses with the tools and strategies they need, we help turn their potential into reality.

Let’s start Unleashing Human Potential..!

Citrus Group

We're more than an HR consultancy. Led by our dynamic founder, Casey Poon, we unlock growth through human potential, addressing your complex organizational challenges. Our mission?

" To shape YOUR BUSINESS growth by maximizing your most valuable resource – YOUR PEOPLE !''

We go beyond mere transformation. We envision a future where businesses thrive because of their people. Together, let's turn this vision into reality. With Citrus Group, we're unleashing human potential, one business at a time.

Brands Growing Their Businesses With Citrus Group

More Brands Coming Soon

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The Story Behind Casey's Prolific Portfolio

Empowering Enterprises

Casey's expertise has benefited a diverse range of organizations, including StarHub, CarTimes Automobiles Pte Ltd (a subsidiary of Carsome), Extra Space Singapore Holdings Pte Ltd, Kerry Logistics, and the Singapore Land Authority, among many others. His ability to supervise numerous CCI, S-Class, and ETS projects for either SMEs or MNCs showcases his adaptability and versatility.

Starting his career as the Chief Representative of a Taiwan-listed company responsible for the North-Eastern market of the USA, Casey has since evolved into a global expert. His international exposure is complemented by his solid academic foundation, holding a Bachelor of Science in Marketing from the University of Buffalo, New York, and professional certifications in the WSQ Advanced Certificate in Training and Assessment (ACTA) and the WSQ Diploma in Adult and Continuing Education (DACE).

Unleashing Human Potential

TOGETHER

Work with Casey Poon - the catalyst for organizational transformation. His distinguished expertise and successful collaborations with brands like Extra Space Asia, CarTimes Automobiles, and Singapore Land Authority demonstrate his unique ability to foster Human Capital Development.

With Casey, witness your business challenges convert into growth opportunities, as he unlocks the full potential of your human resources. 

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Foster Unity

"Citrus Group empowered Extra Space Asia with dynamic Team Building activities, cultivating unity and camaraderie for improved collaboration and productivity."

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 Foster Unity

"Citrus Group empowered Extra Space Asia with dynamic Team Building activities, cultivating unity and camaraderie for improved collaboration and productivity."

Extra Sapce Team building - Activities 1

 Foster Unity

"Citrus Group empowered Extra Space Asia with dynamic Team Building activities, cultivating unity and camaraderie for improved collaboration and productivity."

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Unlocking Potential

"Citrus Group's Corporate Training Program: Empowering CarTimes Automobiles' sales force to excel in service excellence, driving customer satisfaction and sales growth."

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Unlocking Potential

"Citrus Group's Corporate Training Program: Empowering CarTimes Automobiles' sales force to excel in service excellence, driving customer satisfaction and sales growth."

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Unlocking Potential

"Citrus Group's Corporate Training Program: Empowering CarTimes Automobiles' sales force to excel in service excellence, driving customer satisfaction and sales growth."

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Propel Leadership

"Empowering CarTimes Automobiles' leaders with Citrus Group's custom Leadership Coaching Program: honing skills, inspiring teams, and driving performance."
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Propel Leadership

"Empowering CarTimes Automobiles' leaders with Citrus Group's custom Leadership Coaching Program: honing skills, inspiring teams, and driving performance."
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Propel Leadership

"Empowering CarTimes Automobiles' leaders with Citrus Group's custom Leadership Coaching Program: honing skills, inspiring teams, and driving performance."
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Shaping Growth

"Citrus Group will streamline Swee Seng Group's operations, boosting talent attraction, development, and retention via our CEO Framework Consultation Service."
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Shaping Growth

"Citrus Group will streamline Swee Seng Group's operations, boosting talent attraction, development, and retention via our CEO Framework Consultation Service."
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Shaping Growth

"Citrus Group will streamline Swee Seng Group's operations, boosting talent attraction, development, and retention via our CEO Framework Consultation Service."
Why not

Choose the Best

Remember, we're not just transforming your human resources; we're helping you shape a future where your business flourishes through its people.

Complementary Employee Engagement Assessment

Citrus Group invites you to a 1-on-1 Complementary Employee Engagement Assessment discovery meeting with our business advisor to unlocking your organization's full potential.